Your certified products benefit from alignment with the American Heart Association, the nation's most recognized and trusted source for information on nutrition, healthy eating and heart health. The heart-check mark is the only heart on packaging backed by American Heart Association science — the reason 95 percent of consumers report purchasing a product as a result of the mark being located on packaging.*

What Are the Other Benefits?

Attract Health-Conscious Consumers

• Ninety-two percent of consumers think the heart-check mark is “important or very important” in choosing and buying foods.* Shoppers are busy. They want convenience. And the heart-check mark answers their need for help in choosing healthy foods quickly and reliably.
• Nine in 10 shoppers believe eating healthfully is a better way to manage illness than taking medication.* The heart-check mark instantly identifies certified products as heart-healthy — low in saturated fat and cholesterol.
• The Food Certification Program touches consumers through unique environments accessible only through the American Heart Association:
  
  
  • Our free, interactive “My Grocery List” builder at heartcheckmark.org is a location where your company’s URL can be hyperlinked.
  • Promotional campaigns, including print and TV, raise awareness about the heartcheck mark and all the products that bear it.
  • In-store messaging such as lighted signs, floor ads, shelf-talkers and cart cards are most prominent during National Nutrition Month (March) and National Cholesterol Month (September), reinforcing the importance of healthy eating and offering the heartcheck mark as a convenient solution to buying decisions.
  • Healthcare professionals may recommend certified products to their patients.
    
• Your certified products may reach target audiences locally or nationally when your company participates or sponsors American Heart Association initiatives and events such as Start! Heart Walk, Go Red For Women or Power To End Stroke.
• You may download our free heart-healthy eating tips and news articles to use in your publications.
  

*Sources: 2006 Sunflower Group Survey; 2005 Health Focus International Trend Report

To learn how certification can work for your qualified products, call (214) 706-1879 or submit your request.